When your brand grows, your personal life shouldn't have to shrink.
You’ve built something successful, but lately, it feels like the business is running you instead of the other way around. You’re "stuck" in the daily grind, and the alignment you once had between your vision and your reality has shifted.
I help product founders find that center again.
I specialize in helping you audit your operations so you can lead your brand with clarity, protect your energy, and ensure your business is a sustainable part of your life.
The Path to Alignment
We don’t just look at spreadsheets; we look at how your business integrates with your day-to-day life.
- Intentional Scheduling: Designing a work week that honors your energy and your personal priorities.
- Operational Clarity: Building internal systems that remove the "mental load" of running a product brand.
- Smart Growth: Scaling your brand at a pace and in a way that feels aligned with your values.
I operate a multi-six-figure product brand, and I’ve done it by prioritizing the balance between high-level output and my own peace.
I don’t believe that hitting revenue milestones has to come at the expense of your well-being. While I’m still learning the art of balance myself, I’ve spent the last few years building the systems that protect my time while my business scales. I’m opening up my playbook to help you find that same alignment, so we can stop treating burnout as a requirement for success.
The Alignment Audit Session
One Hour. One Topic. Total Focus.
We spend 60 minutes diving into the one area where you feel most "stuck." We’ll look at the friction points in your current model and create a concrete plan to bring your business back into harmony with your life.
Areas we can explore:
- CEO Boundary Setting: How to stop the business from bleeding into your personal time.
- Systemizing the "Stuck" Points: Identifying the manual tasks that are draining your bandwidth.
- Team & Support Structure: Evaluating how to get the right help so you can step back into your zone of genius.
- Growth Prioritization: Identifying the one area of your business where you want to focus your energy and scale next, so you can grow with intention rather than by accident.
Is This Alignment Audit For You?
This is for you if:
- You have a proven product: You are already generating consistent sales and have found your market.
- You feel "successfully stuck": You’ve reached a multi-six-figure level (or are approaching it), but your current pace feels unsustainable.
- You value your time as much as your revenue: You are ready to trade "hustle" for harmony and want a business that supports your life.
- You want focused growth: You are ready to identify the one area you want to prioritize next so you can scale with intention.
- You are ready to lead: You realize that to grow, you have to stop being the "doer" of every task and start being the CEO.
This is NOT for you if:
- You are in the "Idea Phase": I specialize in optimizing and aligning existing operations, not launching new brands from scratch.
- You aren't ready to let go: If you aren't willing to delegate tasks or change your current workflow, we won't be able to find the alignment you're looking for.
- You believe "more hours" is the only answer: If your goal is to work 100-hour weeks, my systems-first approach will not be a good fit for your philosophy.
- You want a general "catch-up" call: To protect the efficiency of the session, we focus on one specific area of growth or friction. I don't do "pick your brain" sessions without a clear objective.
The Alignment Audit
Focus: Immediate Problem Solving
Structure: Single 60-Minute Intensive
Investment: $249
Best for: Founders who are "stuck" on one specific bottleneck and need an expert pair of eyes to dismantle it.
The Result: We solve your highest-priority friction point and create a concrete 30-day action plan so you can move forward with clarity.
The Strategic Reset
Focus: Operational Clean-Up
Structure: 3 Weekly Sessions (60 mins each)
Investment: $695
- Best for: Founders who feel their business and personal life are out of sync and need a systems overhaul.
- The Result: We audit your CEO schedule, identify tasks to delegate, and build the internal SOPs required to take 10+ hours of "manual labor" off your plate every week.
The Growth Partner
Focus: Full Scale & Life Realignment
Investment: $1,250
Structure: 5 Weekly Sessions + Direct Messaging Access
- The Goal: To move you from "Chief Everything Officer" to a high-level Visionary.
- The Growth Add-on: We identify the one area you want to prioritize for scale next and build the systems to get you there without adding more to your plate.
- The "No-Brainer" Access: Includes Direct Messaging Access via Slack. You don't have to wait for our next call to get an answer. Shoot me a message between sessions for system reviews or quick "gut checks" during my dedicated office hours.
- The Result: A fully optimized brand that operates smoothly even when you aren't glued to your desk.
I’m not a professional "coach." I am a founder currently running a multi-six-figure brand.
Born and raised in Los Angeles, I started my career there with a BA in Footwear Design, designing for a family company where I wore many hats. After receiving my MFA in Accessory Design from SCAD, I moved to New York City to work in the heart of the fashion world.
I’ve seen firsthand how the biggest companies in the country operate, but I also know what it takes to build from the ground up. I built my own brand entirely from scratch. Since going full-time in 2021, I’ve achieved multiple 100%+ growth years back-to-back.
But the growth wasn't the hard part, it was learning how to manage it without losing my alignment or letting my values slip. Although I am still learning the art of balance, I can now say that every year I see progress as I begin to keep my personal life intact.
Now based in Georgia, I’m opening up my internal playbook to help other product-based founders build systems that work just as hard as they do. I want to help you find the same progress in your own business and life.
Because I’m still running my own brand full-time, I only have the capacity to take on a few of these sessions each month. I open these spots based on my own production and scaling schedule.
Not sure which level you need?
Scaling a brand is heavy enough, choosing how to fix it shouldn’t be. If you aren't sure whether you need a full operational reset or just a fresh set of eyes on a single problem, I always suggest starting with the Alignment Audit.
It’s one hour to solve one specific bottleneck. We’ll get in, find the friction, and build a 30-day plan to fix it. If we decide during that hour that you’d benefit from a larger 3 or 5-week package, I’ll apply the cost of the Audit toward your upgrade.
No long-term commitment is required—just an hour of focus to get you back on track.